Palette 2023
General overview
Palette Explanation
Entangled Life
2023 is a year full of colour. The Colour Flow palette is warm and optimistic, inviting you to create unique colour combinations. The softer colours combined with the brighter tones and darker shades can be used to express personal preferences and individual colour identities. All the colours of the palette can be combined.
“Colour Flow 2023 seeks maximum communication through colour; there is nothing basic about the palette, the colours shun uniformity and are designed to be uplifting.”
Colour Flow 2023 seeks maximum communication through colour; there is nothing basic about the palette, the colours shun uniformity and are designed to be uplifting. Colour can question issues such as inclusivity and can be used to make a supportive statement. It offers an immediate way to experience and understand the world. The tones of Colour Flow 2023 add positive vibes to products. Colour evokes emotions and can enhance our well-being. It can be used as a universal language to express how we feel.
Brown colours, ranging from light to dark hues, are essential for the 2023 palette. Browns provide an earthy, grounded feeling and stand for inclusivity. They represent connection to the Earth, to ourselves and all of humanity. Warm neutrals set the tone for 2023; these shades can provide base colours for the coming years.
The orange to red tones express the yearning for warmth and connection. Orange tones with a greyish tinge provide a new take on basic colours. The yellows are still present but in reduced number. Ranging from light to bright shades, they are indispensable to all the narratives of Colour Flow 2023. The green tones range from light green through more yellowish-green to darker greens.
Purple and lilac shades are significant for the 2023 palette; these magical and unique tones play a role in adding dreaming mystery to our everyday lives.
Next to the lilacs, there are several pink tones, ranging from soft to more intense. The pinks express the importance of our emotional well-being and softer values. The more intense tones imbue products with an atmosphere of artificiality.
There are just a few blue tones in the palette for 2023. These vary from tones imparting light and calm to a brighter, more intense blue with a hint of purple.
Pure black and white are included in the 2023 palette to provide solid contrasts and emphasise spatial division.
The 16 colours of the Vision 2023 book can be combined with the 40 shades of the Colour Flow 2023 palette with fully harmonious results.
Colour Timing
SEASONAL AND NON-SEASONAL COLOURS
The majority of the colours are season-less. This overview shows you the season-less colours and the range that are specific for SS 2023 and the range that is suitable for FW 23/24.
Colour Evolution
2022 to 2023
In the palette of 2023 the range of neutrals are followed up by a wide spectrum of light tones. The light colours are not soft pastels, they are light tones with identity. More variation in light colours creates more nuances and a softer colour language.
For 2023 the shift from yellow and orange-reds to brown and warm red tones is clear. The palette is warmer and the tones are more gradual, with small differences between them. They are beautiful when combined within the range. Although less sunny the palette has warmth and identity.
The green colours of 2023 have more yellow in them compared to the 2022 palette. The light tones represent growth in nature while the dark tones represent the timelessness of the Earth as it has existed long before us.
Instead of a wide range of blues for 2023 we see a range of lavender and purple tones. The tones are mysterious and greyish, while the blues were clear and democratic. The purple tones represent the new and the unknown while at the same time referring back to the seventies.
Colour Groups
Tones & hues
Neutrals
The neutrals are simple but luxurious. The neutrals can be raw, undyed materials, their timelessness makes them classics.
Tonal Blues
The tonal blues range from fresh light Oxygen to the full Luminous Blue. The effect of light is important for the blue range.
Greens
The greens are fresh and in contrast to last year, they have a yellowish tone to them. The range is fresh and energizing while relaxing and comforting at the same time. The 2023 palette supports a natural way of living and the wide range of greens supports this.
Pink to Burgundy
The reds range from a soft pink called Love to Legacy a full red burgundy colour. The pinks are soft but not too sweet, they are colours with identity.
Beige to Brown
Next to the greens the biggest range, the brown tones are warm and comforting. They are rich tones that feel luxurious. The various brown tones are combined together to create a new sophisticated earthy feeling.
Yellow to Orange
The yellow tones are fresh with lots of energy. Special are the three orange tones that glow and become warmer.
Lilac to Purple
The lilac to purple tones are moody and range from light to powerful and dark. They play an important role in the palette. Combined together they create a mysterious atmosphere. Purple always reminds us of the Seventies but the use of modern materials, like high-tech sports materials or resin, makes it modern and new.
Darks
The dark tones give black more depth. They have a purple tone to them that makes them warmer.
Regional Colours
EUROPE
The colours for Europe are calming and natural. The light tones are beautiful in metallics as well as matt materials. The colours represent nature, technology and human well-being. The Mirage green represents harmony, healing and regeneration. Invisible grey represents neutrality and equilibrium, while the Memory and Harmony tones are associated with activity, energy, softness and warmth.
Regional colours
Asia Pacific
The colours for Asia Pacific are playful and animated. They seem to have come straight out of a game world and have been chosen for their identity and personality. Small-sized electric cars change the way colours are used; they are less serious. A car is an entertainment space.
Regional colours
North & South America
The colours for North & South America are cool and tech-driven. They are set off with Surreal, a lilac grey, and Carbon, a warm grey. The palette is futuristic and could be very effective for anything from bikes and headphones to aircraft interiors or even spacecraft design. The colours stand for smart technology, cleanliness and clean air.
Regional colours
Middle East, Africa
The colours for the Middle East and Africa are warm and atmospheric. The Fossil colour is a neutral that provides a warm base colour. The Universe colour is moody and deep, while the Luminous Blue brightens the palette. The Life colour acts as a tinted gold that exudes much spirit and energy.
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