Strategy

The brand’s role in society

To bridge polarization, we might need to embrace, reframe and create multiple stereotypes. That is how we might start to break them down and have more nuanced discussions.

How do you express your values in a politicized world? It is a challenge. What role do you play in democratizing power? How does your influence serve the broader good? A brand’s relevance tomorrow depends on its courage to act with systemic insight today.

Support the positive role models for men and women, challenging stereotypes. Positive societal norms can be shaped by highlighting people who embody integrity, resilience, and empathy and who inspire.

The future belongs to companies that go beyond profits, holding themselves accountable to the communities they touch. Think of governance not as a tool for control but as a framework for transparency. Think of wealth not as an endpoint but as a means to elevate and create resilience.

01 Close the gap

02 Courage

03 Role models

04 Accountability

New Social

Critique

The project The Truthless Times by Miu Miu and 2x4 Inc. interrogates overstimulation and misinformation by printing only headlines and QR codes. It encourages audiences to reflect on how people interact with media, underscoring the need for critical engagement in an era saturated with conflicting narratives and misleading content. Miu Miu’s cultural commentary through fashion and design goes beyond aesthetics into thought and debate. See more here

Power

Teen Vogue’s mission is to be a guide for young people, offering political and social commentary alongside information that encourages activism and critical thinking. The publication goes beyond traditional reporting, aiming to empower its audience to understand and shape the world around them. They also published a guided journal designed to inspire young adults to take charge of their lives and recognize their potential as leaders.

As a digital-first media brand, Teen Vogue continues to adapt to the shifting media landscape. Notably, they left platform X in favour of Bluesky, the decentralized social network, signaling their commitment to embracing emerging technologies and alternative platforms. See more here

Speak

Beyond her design work, French designer Jeanne Friot is an outspoken advocate for inclusivity and social justice. During Paris Fashion Week, she wore a T-shirt emblazoned with anti-prejudice messages, underscoring her dedication to combating racism, sexism, homophobia, and transphobia. In collaboration with The Frankie Shop, Friot introduced the “If You Are Not Angry You Are Not Paying Attention” T-shirt, further promoting activism through fashion. See more here

Gameplay

Rimowa reimagines classic games with the brand's signature design and craftsmanship. Thie collection includes games like chess and mahjong and emphasizes the joy of gathering with loved ones and the timeless appeal of these board games symbolizing both intellectual rigor, strategy and community. See more here