Strategy

Ecology economy

Building resilient local structures requires long-term planning and commitment. Lasting community infrastructure emerges through careful adaptation and deep understanding of local needs, developing flexible, place-based systems and communities that can evolve and strengthen over time.

Climate change is a symptom of broader social and economic issues. Brands should redefine growth by prioritizing ecological balance, sustainability, and collective well-being. The emotional distance between consumers, production, and nature must close. Brands that reestablish this connection by humanizing production, embracing craft, and respecting natural systems can lead the way.

Move from extraction to regeneration, embedding principles of care, circularity, and responsibility into every aspect of the company. Build small self-sustaining circles and reduce the reliance on new, virgin materials. Boosting renewable energy and cutting material extraction by 30% is key to improving environmental health.

In a world seeking deeper meaning, grounding our actions in core values fosters genuine connections and nurtures our bond with the Earth. By embracing adaptive strategies that prioritize resilience and focus on health and connection, we build a future where communities and ecosystems thrive in harmony.

01 Long-term local

02 Nature focus

03 Reduce the new

04 Foundation of values

Ecologies

Swapping

Rochester Black Urban Growers (BUGs) is a community organization dedicated to promoting urban agriculture and food sovereignty. They organize and participate in events like the Seed Swap Noire, creating connections and sharing resources and knowledge. See more here

Regenerative pasta

Gabanna Foodworks, based in Rotterdam, uses left-over bread in innovative pasta products. By fermenting leftover bread, they create unique pasta varieties that contribute to reducing food waste and promoting sustainability. This initiative aligns with their mission to support local regenerative farmers and develop food products that honour biodiversity and nature-positive agriculture. See more here

Local barley

Barley is grown in greenhouses in Iceland to produce ingredients used in local industries, such as skin care for brands like Bioeffect, food such as milk alternatives by Bygg Foods, and brewing as the Einstök Beer Company does. The greenhouses are powered by Iceland’s abundant geothermal energy, which provides a sustainable and efficient way to regulate temperature and create optimal growing conditions for barley. This method allows farmers to cultivate barley year-round, despite the country’s generally harsh weather conditions. Read more here

Gatherings

Sofar Sounds is a global network that organizes intimate, secret concerts in unique venues to offer an immersive and personal live music experience. The organization brings together local and emerging artists to create a community of music lovers who enjoy the intimacy over large-scale concerts. With events in cities around the world, Sofar Sounds has a stripped-back approach to live music, allowing audiences to connect with artists and their performances in an authentic way. See more here