Colour
A New Kind of Freedom
Tell Your Story
The palette of A New Kind of Freedom is built for expression. The colours are made to combine bi-colour or three colour ways to tell a story through colour. The light pink is romantic and soft, the yellow bright and full of energy. The fresh green and bright blue freshen up the palette while the greyish lilac and the dark grey purple giving a coloured base to the palette.
The colours draw attention; they are a statement in themselves. They soften materials and make a person feel the identity of the garment or object. These are not serious colours, they aim to evoke emotions.
Their purpose is not to be just fun, there is nothing superficial about them. They are an expression of stories, of poetry of creative visions and in combination with the material create something joyful and unique.
Image in header, Homo Faber Biennale, Venice
The colours are an expression of individuality and emotion, combining vibrant hues to tell stories and evoke feelings.
A New Kind of Freedom
Daydream
OvN-16029
Pantone 12-1310 TCX
RGB 251-221-221
Daydream is a soft pink that evokes a sense of calm and gentle nostalgia. It invites a quiet reflection of time and memories.
Left to right, Something in Between by Anna Freeman Bentley, SHAY Jewelry
Sonic Boom
OvN-21026
Pantone 14-0756 TCX
RGB 245-207-0
Sonic Boom is a bold, energetic yellow that radiates energy. It commands attention and sparks a sense of possibility with its dynamic, radiant presence.
Left to right, Oceanic’s Choral Feeling album art, felted knit by Siv Støldal
Verge
OvN-43015
Pantone 13-4910 TCX
RGB 146-211-202
Verge is a calm tone that offers refreshment. It evokes a view of the world that is new and energizing.
Left to right, Skirt by Molly Goddard, photo by unknown
Obscura
OvN-56034
Pantone 17-3910 TCX
RGB 160-154-170
Obscura carries a sense of mystery and elegance. The dusky tone adds a hint of mystery to surfaces, especially when used in a metallic effect.
Left to right, Palyn Mauve Purple Dot Silk Polyester Jacquard, photo by unknown
Skyline
OvN-45020
Pantone 17-4336 TCX
RGB 20-134-182
Skyline is a bright blue that captures the energy of open skies and wide horizons. The accent adds a sense of clarity and optimism.
Left to right, Mixed Racer by Jonah Attalla, illustration by Justin Richel
Noir Lilac
OvN-95602
Pantone 19-3915 TCX
RGB 50-50-77
Noir Lilac is a rich hue that creates a sense of depth, adding drama and elegance to the palette as a substitute for navy tones.
Left to right, photo by Campillo, photo by unknown
Bi-colour
Colour ways
Index
The Shifts