Mindset

Personality

As we face big environmental changes, the insights we can obtain from different cultures can be very useful. They teach us that there is no distinction between nature and culture, we can reconnect what capitalism has divided. By learning from cultural practices, we can find better ways to live that take care of the Earth and make life better for all.

Examination

Perspective

Friction

Cultural change

Work culture is changing and with it, the relationship to power. Young people value maintaining independence while engaging with hierarchy on their own terms. There is a distance, a quiet recalibration of authority, a shift in power dynamics that challenges old norms. Gender roles, once rigid in the workplace, are being renegotiated, what it means to be a man, a woman, a leader, a collaborator. 

Strength is not just about dominance but about adaptability, self-awareness, and the ability to critique and be critiqued. Control is personal, agency is important, and the workplace is becoming less about submission to structure and more about creating personal conditions. The all-in grind culture is not appealing; instead, they embrace a sustainable, flexible rhythm that allows for both productivity and personal fulfilment.

There is growing awareness of those who remain silent in the face of injustice. Organizations are rolling back their Diversity, Equity, and Inclusion (DEI) initiatives, undermining the progress made toward a more inclusive environment. This perpetuates inequality but also signals a retreat, a capitulation to old power structures.

Young people are highly aware of the mechanics of work, how power operates, who holds it, and what it takes to navigate it. They recognize authority but do not revere it, maintaining a deliberate distance from traditional hierarchies. Their respect is reserved for talent, creativity, and knowledge. Work, for them, is transactional on one side, a means to sustain their independence, and value-driven on the other, aligning with their ethics and personal ideas of growth. Money is power and with financial insecurity rising, they approach jobs transactionally, prioritizing fair pay, personal values, and a sustainable work-life balance over traditional career ladders.

Symbols of power

Work autonomy

Value-driven

Workplace gender roles

The ability to engage in physical activities is a privilege. It is a freedom many people do not have, whether that is due to health issues, financial constraints, or lack of access to safe spaces. To engage in physical activity is an act of resilience, a way to take control of one’s body and mind. It is important to recognize that not everyone has the same ability to take part in this basic form of self-care.

In a world where experiences are often driven by commercial interests, people are seeking relationships and activities on a more personal level. Communities offer a sense of belonging and purpose, allowing people to engage in shared experiences. They seek connection with others centred around an activity, where background and life choices matter less than a collective sense of adventure.

Cohesion is essential, especially as more people experience the effects of working from home and spending longer periods alone. In-person interaction has a big impact on well-being, offering a sense of connection and grounding. Finding a tribe, a group to run with, play sports, or simply meet up with regularly. These interactions do not just strengthen physical health but also create emotional resilience. 

Taking your role in a team is about more than just contributing; it is about winning and losing together. The shared experience of working toward a common goal builds lasting connections. In both moments of success and failure, teams grow stronger through mutual support and collaboration.

Freedom

Resilience

Communities

Connect

A limit on personal wealth is the concept that there should be an upper limit to individual wealth accumulation, ensuring that economic power remains distributed rather than concentrated in the hands of a few. Excessive wealth contributes more to inequalities and systemic instabilities.

Post-luxury spending focuses on signalling the symbols of power in a new way. Instead of traditional markers of wealth, post-luxury spending focuses on more meaningful ways to express status and success. This can include spending on experiences that promote personal growth, supporting causes, investing in education, and spending on health and wellbeing. Luxury is evolving into a personalized and diverse concept that prioritizes control and how time and attention is spent. 

Everything seems to be more expensive, from necessities to luxury items, the prices keep rising. Many find themselves in a difficult position and are struggling to keep up with the financial demands. The allure of excessive wealth, the obsession with the lives of the rich, fancy vacations or extravagant cars becomes less alluring. People see the emptiness of excess. It is not about who has the most, but who makes the most positive impact.

Economic exploitation of women stems from the gender pay gap and the undervaluing of caregiving and service roles, leading to the feminization of poverty. At the same time, the economic power of women is expected to grow significantly in the next decade as women are set to inherit significant wealth from their parents and spouses.

Rethinking value and freedoms means a shifting away from traditional definitions of success and instead focusing on worth, growth, and dignity. True freedom is not about being free from something, but rather the ability to choose, freedom to live in alignment with one’s own values.

Wealth inequality

Post-luxury

Reframe freedom

The divide

Introduction Vision 2027

The Shifts

01/ Beyond the Horizon

01/ Strategy

01/ Mindset

01/ Colour

01/ Material

01/ Sectors

02/ Roots of Renewal

02/ Strategy

02/ Mindset

02/ Colour

02/ Material

02/ Sectors