Colour directions
Vision 2027
Palette 2027
Vision 2026
Colour update Vision 2026
Vision 2027
Light Tones
Is neutrality possible?
The 2027 colour palette reflects a shift from the coloured soft neutrals. The light tones are more pragmatic, white and beige tones, a sign of a different approach to neutrality. This suggests a move toward clarity and restraint where colour is used with greater intention.
Colour shifts 2026-2027
Warmth
Balanced warmth
For the 2027 palette, the warm colours are expanded towards the brown tones. A bright sunny yellow starts the range. The soft pink and a greyish lilac are cooler while the orange and red are full and warm. These shades create a dynamic balance, where earthy depth meets luminous vibrancy.
Green to Kakhi
Calming yet active
The greens show a clear shift towards the green-blue tones. A range of four creates a calming but active range, balancing fluidity with groundedness. This captures a sense of renewal, where organic and synthetic influences merge.
Blues and Purple
Creating complex depth
The lilacs and purples make way for a palette where blues appear clear and refined, paired with grounding grey tones. The range of darks moves fluidly between blues, greys, and browns, creating depth without heaviness. This interplay suggests a more complex approach to darkness, one that is open to interpretation.
Colour Groups
Colour shapes the future
The colour palette of Vision 2027 is built up out of reinterpreted classics, conservative hues such as tan, navy, brown and dark green. Grounding natural and brown tones connect us to the Earth and ground us. The greens are blueish and full of energy. The expressive yellow and red shades boldly speak out of emotions and movement. The wide range of blues represent space and freedom. These colours symbolize a shift toward a future where thought, action, and access will be important. It is a visual expression of connection, expression and a shift towards a future that works for people and the planet.
Charter is a deep navy blue that reinterprets tradition with a sharp, modern edge. It carries the weight of history and tradition while signalling a new kind of power, one that blends rebellion with refinement, reshaping old symbols for a freer future.
Silt is a muted brown that grounds the palette with its earthy presence, embodying stability and resilience. Its matte, textured quality enhances natural materials, reflecting the raw beauty of landscapes and materials shaped by time and attention.
Verge is a fresh, blueish-green mint that embodies freedom, positivity, and optimism. Its fresh tone uplifts the palette, bringing a sense of lightness and possibility that enhances both materials and emotions.
Spark is a tinted neutral that bridges the natural and the technical, embodying both stability and adaptability. Its refined character shines in metallic finishes or sophisticated materials, reinforcing the dialogue between human creativity and AI-driven innovation.
