Strategy

Allocating knowledge

The digital economy operates as a parallel sphere, increasingly detached from the physical world where value creation once served broader societal needs. The power of AI and the impact of automation should be monitored, understood and tested.

The challenge is clear, ethics and transparency should be embedded and into every system, making sure the impact of technology on the economy and society is understood. Connect digital tools to human needs instead of only productivity and efficiency.

The future belongs to the brands and companies that challenge deterministic models, that focus on collaboration and shared value creation. Build not for control and transaction but for connection. In a world of binary systems, the most influencial brands will be those that understand the complexity of being human, the messy, nuanced complexity of human experience. AI should be developed in multidisciplinary teams to create fair & knowledgeable systems.

AI can serve as an exocortex, an external extension of human or company cognition by accessing historical data and contextual insights to enhance decision-making, strategy, and innovation. Processing vast amounts of information, AI offers a unique opportunity to analyze patterns, anticipate shifts and risks and provide a long-term perspective.

01 Understand the power

02 Impact on society

03 Human complexity

04 AI as an exocortex

Personalized

One-to-one

Mmerch is a fashion brand founded by Colby Mugrabi, it merges generative AI, NFTs, and sustainable on-demand production. Its “Seedphrase Collection” includes 322 algorithmically designed sweaters. Each garment features an NFC-chipped logo, unlocking access to exclusive Mmerch events, merching fashion, tech, and community. Mmerch creates a new narrative for wearable culture, connecting digital ownership with physical craftsmanship. See more here

Health scanning

The Withings Omnia is a smart mirror concept to make health management easily accessible and more connected. It pulls together data from Withings devices like smart scales and sleep trackers, plus third-party apps, to give a complete picture of your well-being.

With its built-in AI voice assistant, Omnia offers real-time tips, personalized insights, and motivation to help you stay on track. It has telehealth features, so you can connect with healthcare professionals for remote check-ins and advice whenever you need it. See more here

Agentic glasses

Halliday’s agentic glasses can act as a second brain, an exocortex that extends the mind. Through real-time translation, live navigation, and instant transcription, the glasses externalize cognitive functions, adding a layer of information to the world. These glasses don’t just provide assistance, they amplify human cognition and blend human knowledge with data. See more here

Emotional AI

Fume Emotional AI is a system designed to analyze and interpret human emotions using artificial intelligence. Its purpose is to bridge the gap between technology and human sentiment, enhancing communication, interaction, and understanding across various applications. It can a.o. be used to adjusts content delivery, such as music or storytelling, to match or influence the viewer’s emotional state, to create a more intuitive and empathetic experience. See more here