Mindset

Personality

Control

As AI and automation reshape industries, traditional career paths will become less stable, leading individuals to seek purpose beyond work. We could see a growing appreciation for the “real economy” the physical, tangible aspects of life that AI cannot replicate, as counterbalances to the digital and automated world. Making and experiencing, through sports, food, or creative expression, will be a way to reclaim agency.

The question is what percentage of people will struggle with a loss of personal agency, feeling that their choices are increasingly shaped by unseen algorithms rather than individual intent. And the percentage of those who will give control to personal agents and trust them to act on their behalf, becoming a conversational partner throughout the day. 

A binary system simplifies the world into two states, on or off, but in doing so, it risks overlooking the complexity of human experience. This structure could leave many people behind, creating a stark divide between those who seamlessly integrate with technological systems and those who struggle to adapt. 

People are investing in health optimization, seeing the body and mind as an interconnected system. Small, consistent choices, nutrition, movement, sleep, and mental resilience, are build over time guided by technology to measure and coach. 

AI could help us make space for rest, get enough sunlight, eat seasonally, and spend more quality time with the people we love. We could learn to coexist peacefully with the world around us, allowing technology to handle the simple and hyper-complex tasks while we focus on what really matters and reach a shared state of well-being.

Optimize

Coaching

Managing

Being present

In the growing race for expertise in artificial intelligence, access to skilled professionals is as crucial as the technology itself. The competition for AI talent and dominance in the tech sector could lead to geopolitical tensions, much as the semiconductor industry did.

Thinking of AI as an exo-cortex extends human cognition beyond the natural limitations, as an external layer of intelligence that can process vast amounts of information, recognizing patterns, and enhancing decision-making. Polymaths, who are able to see connections across disciplines, gain a greater advantage, as AI enables them to synthesize ideas at an unprecedented scale, linking disparate fields in ways previously unimaginable. 

The way we balance automation and augmentation shows how human-machine interaction is changing. When AI works with humans as a collaborator instead of a competitor, it opens up new possibilities. When human creativity and machine efficiency collaborate, it will lead to a need for new skills and capabilities.

This could encourage a focus on lifelong learning, well-being, and community-driven experiences. Skills such as critical thinking, curiosity, and the ability to synthesize knowledge across disciplines will all be in high demand. The mindset will move from linear career growth toward a more fluid, skill-stacking approach, where people cultivate diverse abilities rather than just mastering a single profession.

Polymaths

AI talent

Human cognition

Augmentation

With tools that predict the best training plans and ones that track biomechanics to prevent injuries, athletes will be able to push themselves further, but in a safer way. Coaches and teams will lean on AI to come up with smarter strategies, giving them a deeper insight into opponents’ strengths and weaknesses, while also predicting outcomes more accurately.

AI will enable a more holistic approach to sports and well-being, blending athletic performance with overall health in a seamless, data-driven ecosystem. Athletes, fitness enthusiasts, and daily users will have access to real-time feedback not just about physical performance but also about mental and emotional well-being. AI will seamlessly blend into the background, guiding people as they run or train, offering real-time support without interrupting the flow.

As AI integrates into health systems, it will assist in diagnosing conditions earlier and recommending preventive actions, empowering people to take control of their health in a more proactive and informed way. 

AI will redefine the fan experience, making it more personalized and immersive. AI-driven content creation shows highlights, analysis, and commentary based on people’s individual preferences. AI will blur the lines between watching and participating as fans engage with sports on a much more interactive level, turning them from passive observers into active participants in the experience. New spaces for sports will emerge, with augmented environments inside events where people can meet and play, such as enhanced golf courses that offer interactive experiences for participants.

Real-time coaching

Preventive actions

Flow

Supportive

As economic inequality grows and tech companies consolidate power, it will be crucial to think about how we can ensure that technology serves the broader good, rather than just consolidating wealth and power in the hands of a few. 

Autonomous digital assistants that will act on people’s behalf, learning their preferences, managing tasks, and negotiating on their behalf in ways that will become more sophisticated and reliable. The agents will manage everything from buying goods to planning trips and handling finances. 

When trusted, these agents might become more integrated into our daily lives than the platforms or companies we currently rely on. People may begin to see traditional brands lose their influence, with personal agents building loyalty based on their ability to understand and meet our preferences.

The intersection of digital currencies, dynamic pricing, and the rise of personal agents will change the economic structures and redefine what it means to be a consumer in a digital age. High-risk, high-reward gambling opportunities driven by speculation, internet hype, and a desire to outsmart the system shows a shift in how people perceive risk. Crypto and prediction markets offer the illusion of democratized wealth, fast, chaotic, and sometimes absurdly rewarding.

As the Internet evolves to accommodate these agents, humans might increasingly seek refuge in walled gardens, enclosed, private spaces online that exist outside the purview of these autonomous agents. These walled gardens could become a space where people regain some control, disconnecting from the relentless surveillance and data-harvesting of agents. These digital sanctuaries may offer a sense of privacy and agency that becomes increasingly rare in a world where our lives are mediated by algorithms and tech giants.

Privacy and agency

Trusting agents

Personal preferences

Proxy events

Introduction Vision 2027

The Shifts

01/ Beyond the Horizon

01/ Strategy

01/ Mindset

01/ Colour

01/ Material

01/ Sectors

02/ Roots of Renewal

02/ Strategy

02/ Mindset

02/ Colour

02/ Material

02/ Sectors