4 Distortion

Colour

1 Mythopoetic Colour Material 2 Interconnectedness Colour Material 3 Renewal Colour Material 4 Distortion Colour Material

4 Distortion

SOURCE

Freedom of creation

Distortion is the fourth colour story of Colour Flow 2024 and is inspired by the freedom of creation and exploration of digital worlds. The limitless expressions and possibilities in the digital human-computer-generated environment inspire the colours and materials featured in Distortion. Technology tool for storytelling; virtual spaces, avatars and digital representations of the self allow us to embody and experience the world from a completely fresh perspective. Visually, there are rich expressive possibilities, ranging from stylised characters, dreamy landscapes and special effects to generated photo-realistic experiences indistinguishable from reality. These digital expressions disrupt current aesthetic views and awaken our awe and wonder. They make us question our assumptions, opening our minds to new expressive avenues and idioms.

Emerging virtual spaces

There is still a long way to go before a fully immersive virtual version of the Internet will be realised and we are all responsible for what these digital worlds will eventually become. There is an opportunity for the metaverse to become a place where we can create a more equitable reality together, one that can positively influence the existing reality. As many diverse people as possible should be involved in creating and imagining an inclusive, decentralised virtual space.

New perspective

Technologically, the possibilities are limitless, and the technologies that shape these digital worlds also inspire the colour story of Distortion. The metaverse will exist in AR and VR, but we need to stay involved in our physical world as well. Tools are available in the design process that provide the opportunity to see the design results very early on in the process. These tools will greatly boost the imagination. The metaverse causes a significant change in how we experience the world and products. Designs can be adapted to a particular environment and any design can have a digital value (NFT), adding a connection layer to products and experiences. Increasingly more designs will be created for the virtual world; a valuable product does not necessarily have to include a physical model. 

 

4 Distortion

CONCEPT

 
 
 

Download Adobe .ase file here

About the colour palette

The Distortion colour palette has a bright and artificial yellow, an orange, a lilac and a cherry tone that all seem to radiate intensely, in contrast to the dark blue and brown. There are also more natural tones of blue and green that invite nature into the digital space. The greyish lilac is a colour dictated by visions of the future, robots and new technologies; it is a colour that evokes simplicity and adaptability as well as representing a modern, universal language. The yellow, orange and lilac call attention to new technological discoveries in the process of development. The bright colours cast light on these to make us reflect on what we are developing. Soon the things that now look futuristic to us will become a normal part of our lives. 

 Key Colour

 
 
 
 

The Electric key colour is vivid and electric, representing the idea of digital design’s infinite opportunities.

 

Colourways

Bi-colour

The bi-colour colourways look like colour shifts, never still. The motion in the colour is done through shadings and light effects, looking like rendered skinns.

Metal glow

The colour combination is based on grey with added purple tones. The grey is cold representing concrete or metal surfaces, the purple tones give it life and depth.

Illumination

This colourway uses the Electric colour to add light. It creates an illuminated feeling.

Artificial life

The yellow, orange and pink tones are vivid and bright. Together with the lilac-grey colour Realm they move freely as if they are breathing and alive.