Strategy
Supercharging
“Personalisation is the key to unlocking the emotional connection between humans and technology.”
01 Personalisation
Solution
AI and data analytics advancements can enable people to tailor products to their individual preferences, behaviours, and needs, including personalized sizing. Advanced manufacturing techniques, such as 3D printing, can create customized products at scale without compromising efficiency or cost-effectiveness. By incorporating AI and sensors, products can be designed to adapt to the user’s needs and preferences in real-time, such as shoes with built-in sensors that adjust to the wearer’s body temperature or posture.
Future opportunities
Information and inspiration will become personalized and personal. Creating prompts, products and services that can be bespoke to fit specific customer needs. The product is a conversation based upon the knowledge about the client and their needs. The potential for new and exciting innovations is endless, and brands can become personal assistants that can use natural language and respond on a product level.
Sleep health
The Pod by Eight Sleep automatically adjusts the temperature of your side of the bed, by cooling down or warming up, to optimize your sleep based on your environment, health metrics, and feedback. Based on your sleep quality, ideal thermal environment and ambient conditions, the Pod learns and automatically adjusts the temperature to optimize your sleep. The AI engine calculates your sleep fitness score and sleep patterns and coaches you to better sleep health.
Personalisation allows individuals to customize the user interface, settings, and features, making technology more intuitive and user-friendly. This creates an emotional connection between users and their technology. Personalisation in technology allows for a more intuitive, efficient, and enjoyable experience.
02 Fluidity
Solution
This requires a concerted effort by technology companies, policy makers and regulators to establish common standards and protocols for data exchange and communication. In addition, the power of AI and machine learning should be harnessed to improve the user experience and anticipate people's needs. The goal is to create a technology ecosystem that works for us, not against us, and helps us live more productive and fulfilling lives.
Future opportunities
Technology gains greater intelligence, expanded abilities, and personalisation making it less visible and feel more natural in our daily lives. Meanwhile, human beings will become increasingly augmented to improve their natural abilities. The result will be a world where the boundaries between humans and technology become less visible. The coming age of human-machine integration is inevitable and will transform our world. The choices we now make as businesses, individuals and as a society will determine the future.
Smart assistance
The launch of chatgpt has led to many possible integrations. A more intelligent search engine, a writing tool, but it can also be coupled with speech to create a smart home or car assistant. Josh.ai has started working on a prototype integration using OpenAI’s ChatGPT. Through speech, people can control their environment in a more natural and intuitive way, instead of giving short commands. Not just for convenience, for the elderly or disabled, a smart assistant could create safety and freedom.
As we continue to connect everything and embrace the power of technology, the ultimate goal is to create a seamless and effortless flow that is not hindered by a limiting ecosystem.
03 Hypersimplification
Solution
Companies should consider investing in AI and automation technologies to improve efficiency, productivity, and accuracy. This can include automating routine tasks, using machine learning algorithms to analyze data, and implementing chatbots or virtual assistants to improve customer service. E-health is an area where AI will make a big impact, to detect illnesses in an early stage or to coach healthy behavior.
Future opportunities
Wearable technology and augmented reality play a role in creating hyper simplicity, enabling users to interact with technology more naturally and intuitively while big amounts of data run in the background. E-health can give people more autonomy over their health, lower costs, improve health equity and save lives as patients seek ways to empower themselves and take control of their care and wellbeing.
Predictive health
Humanity is an app designed to monitor and track health and the ageing process. The app measures key biometrics and encourages users to take actions and decisions that positively affect their health. It is powered by a real-world data-trained AI instead of only personal data and shows what actions can be taken to optimize health and wellbeing and incentivizes better habits.