Colour

Early colour 2025

Life as it is

The colours of Life as it is refer to non-consumerism and reference time, forever and now. They are stronger than pastel colours and intend to add some sweetness and light to everyday life. The colours reference traditional things, time, craftmanship, memories, nature, nostalgia, flowers, how the light can embrace a space, the things that influence our quality of life. The colours are timeless colours that refer to memories, they seem to travel through time as they are subtle references to different time era’s; 1950s blue, 1990s pink, brown from the 1970s and a Gen z yellow. Pay attention to the moment, the now and make the simple things more beautiful by the use of materials and colours.

Marron

OvN-71006

Pantone 18-1415 TCX

RGB 110 76 75

Marron is a reddish brown tone. It is warm, nostalgic and classy. It is the colour of what is there, to be used again and again.

Left, Ber Ber Jin vintage store Tokyo, Forget About Hymn by Chloe Wise, Golden Goose sneakers & repair Milan, Twins by Robert Marsé

Right, Dreams Have No Titles, French Pavillion at the Venice Biennale

Focus

OvN-16015

Pantone 13-2803 TCX

RGB 225 198 204

Focus is a light pink tone that makes everything softer. It is the colour of morning light that casts a glow.

Left, Painting by Sara Berman, Photo by unknown, Ttareungyi Seoul Bike, Photo by unknown

Right, Wrot by Holly Hendry

Ticking

OvN-54025

Pantone 14-4110 TCX

RGB 183 192 214

The ticking colour is a dusty light blue. It is a peaceful, calming colour, associated with trustworthiness and reliability.

Left, Arrange Whatever Pieces Come Your Way by Sheelagh Boyce and Annabelle Harty, Still Life Painting by Joe Morzuch, Photo by Lukasz Pukowiec, Shirt by Sillage

Right, Painting by Zoe Zenghelis