Strategy
Pathways for progress
“Creating culture is not just about building a loyal following, it is about contributing to a fairer society through a sense of belonging and inclusivity. “
01 Diversification
Solution
Form a global community for constructive, positive cross-cultural dialogue and communication. By letting go of the idea that there is only one right way to approach things, we can gain valuable insights and learn from the collaboration between diverse individuals. The beauty of non-hierarchical collective leadership is people broadening knowledge and being open to other visions and ideas.
Future opportunities
Be eager to work with and learn from concepts of collaboration, regeneration, education, and economy practised worldwide. Diversification is an essential aspect of learning from different concepts of collaboration, regeneration, education, and economy practised across the globe. Embrace diverse perspectives and approaches to expand your knowledge and understanding.
Global news
In this interconnected world, journalism needs to deliver common facts to divergent audiences. The biggest stories, and greatest crises, are global: from climate change to pandemics, rising inequality to supply chain disruption, and political instability to the influence of social media. What do we really know about Africa?
Semafor is the world’s first news platform designed for a global world with local perspectives. Providing audiences with journalistic transparency, distilled views, and exploring competing perspectives across borders for a global audience.
Businesses need to accelerate culture diversification and expand their understanding of collective values, such as equality, sharing, solidarity, friendship and togetherness.
02 Create culture
Solution
A brand is no longer just about creating a good product; the culture it creates is just as essential and can foster a sense of community and belonging. A brand broadens into a platform by creating experiences that bring the culture to life. Think of, for instance, a music festival mixed with art and food, where people can immerse themselves and be part of something unique and special.
Future opportunities
Brands can contribute to social change, such as challenging traditional gender roles and creating more just and inclusive cultures. This can be done, for example, by collaborating with organizations with a social impact. A campaign or collaboration can raise awareness and bring about change on critical social issues.
Mixing viewpoints
Fashion brand Anderson Bell offers a Scandinavian aesthetic from a Korean perspective. Causing a bit of juxtaposition, this design philosophy produces clothing that is minimalistic and accessible to all style types, but with hints of Korea's eclectic and vibrant fashion culture. The Korean fashion brand’s clothing is utilitarian and sit outside of the realms of gender, race, and cultural background.
Creating culture is essential for brands as it helps establish a unique identity and build a loyal following. Emphasizing an authentic culture around a brand based on long-standing values and beliefs can resonate with their audience.
03 Contribute
Solution
Businesses can contribute to social progress by supporting struggling groups because, for example, they have difficulty finding work or living on a tight budget. Stigmas and stereotypes around mental health and financial issues can be broken, encouraging people to seek help and assistance. By promoting healthy habits and self-care practices, companies can help improve overall health outcomes. Brands can provide a community platform for people to support each other, reducing isolation and increasing feelings of belonging.
Future opportunities
Brands can expand their reach globally and reach new audiences across regions and cultures by creating localized content and collaborating with experts and designers across regions. A diversified offer requires cultural sensitivity so that the offer and communication align with local cultures and preferences.
Men’s health
Boys Get Sad Too is not just a clothing brand. It is a community of like-minded people who want to see a positive change in the world. The subject of male mental health is often neglected and overlooked. 10% of the profits go to the CALM (The Campaign Against Living Miserably) charity, and they actively work to raise awareness for men's struggles.