Strategy/
Women’s clothing
Outfit by Hyein Seo, Handwoven wool skirt and sweater by Studio Pansters, Raw linen trousers by Matka, Natural dyed upcycled cotton shirt by Hul Le Kes, Photo by unknown, Weaving by Marieke van Mieghem
Fundamentals
Meaning
Plant based
Monomaterials
Sustainability and circularity are at the forefront of clothing development, with a focus on the materials, dyeing methods and how the energy sources are produced at the start of the supply chain.
Materials are plant-based so clothing can return to the soil at the end of its life cycle. Waste is repurposed to create new materials and dyes to create circularity. Colours are subdued and textiles are dyed with waste products without water usage. Whole outfits utilizing the same dyeing baths. Clothes are simple and built on archetypical shapes.
To help limit CO2 a maximum of three new items per year can be bought. This will lead to more considered choices and a longer lifespan for existing clothes. The boundaries between outdoor clothing and everyday wear is blurring.
Men’s clothing
Recycled blanket jacket by Hul le Kes, Reorder tag by Son of a Tailor, Upcycled Artisanal Collection by Sillage, Outfit by Côte & Ciel, Bedrock Mountain Clogs, Outfit by Études
All weather
Recycled materials
Outdoor inspired
Protective
Outdoor clothing protects the wearer from the elements, such as wind, rain, and sun. The garments are made from materials that are durable and long-lasting. These all-weather clothes have a rugged, utilitarian feel and are versatile pieces that function in many different environments and climates.
For a better system, the supply chain needs to be rebuild which starts with the materials and the energy that is used to produce it. Create new value for customers through services that extend a product’s life. Each garment will have an ID to trace its source, the energy that is used, the materials it is made of and its previous owners.
The materials are natural, such as linen, cotton or brushed wool, that are all sustainably sourced. The colours are camouflage tones, not to be seen.
Health & beauty
Photo by Nikita and Olga Kobrin, Vegan hair dye by Botanéa, Upcycled beauty by Loli, Powder shampoo by Alama3-in-1 makeup pencil by Axiology, Upcycled coffee body scrub with lemongrass by UpCircle
Waste ingredients
Plant based
Waterless
Biodegradable
Fight single-use culture and go beyond recycling for beauty products. Utilize waste ingredients to make beauty products, such as fruit and vegetable scraps, coffee grounds, and tea leaves.
Plant-based ingredients are typically more gentle on the skin and can be more easily absorbed by the body. Plant based hair dyes colour the hair without harmful chemicals. Beauty treatments with mud and natural ingredients reconnect people with the Earth and nature.
Waterless products are more concentrated and longer-lasting. Fewer resources are required to produce and transport them. Beauty in biodegradable packaging that is made from compostable paper, mycelium, or plant-based plastics. Zero waste beauty tools are packaged in glass or tin containers and have refill options.
Food
Photo by WildWier, Vegan crematta by Julienne Bruno, Tenchijin Compass, AI software that uses satellite big data to identify optimal land use for growing rice, Bio-based degradable packaging by GoneShells, Biovessel by Bionicraft, Photo by unknown
Better food choices
Data driven
Plant based
Local
1.74 Earths are needed to sustain current eating habits. Consumption patterns and eating habits, in the broadest sense, need to radically change. Making better food choices implies halving global meat consumption and more than doubling the volume of whole grains, pulses, nuts, fruit, and vegetables people eat.
South Korea is now a world leader in food waste recycling. In 1995, Korea recycled 2 per cent of its food waste; today it recycles 95 per cent. South Korean practices should be implemented globally.
Data-driven approaches can play an essential role in helping us understand the impact of food choices and make more sustainable decisions. Eating local food reduces the carbon footprint associated with transportation and storage and supports local economies and farmers.
Living
Biofoam VTBF Sofa by Thomas Norman, Nisshoku solar lamp by Yuichiro Morimoto, Grass rug by Emma Cogné, Table and chair by Vaarnii, Tai Stool by Sunriu Design, Woodwork by Atelier Cedric Breisacher
Construction
Durability
Raw
Waste based
The only way forward is to make sustainable products that have no impact on nature or make a decision to not make anything at all.
Don’t use new raw materials, but incorporate waste materials into designs, and create new textures by doing so.
Create shapes without waste and focus on construction techniques that use less energy and minimize waste during production, such as modular construction, prefabrication and external fabrication.
The materials are wear resistant and need less replacement, such as bamboo, cork and recycled wood. Interiors are a mix of practicality, poetry, no impact and incorporating the beauty of nature.
Retail
3D printed recycled plastic interior for Ecoalf by design studio Nagami, Carbon footprint information at Allbirds, Scanshop with Carcel products at Wood Woods Copenhagen, De Fietskoerier Utrecht, Biomaterials expo at The Mills Fabrica X
Transparency
Education
Transport
No stock
People are increasingly demanding greater transparency and information about the products they want to purchase. Through education, retailers can raise awareness about the environmental impact of their products and build trust.
Provide information without adding any extra impact. Optimizing transport networks not only helps to reduce greenhouse gas emissions, but also helps to improve efficiency and reduce costs.
A “no-stock” strategy, where stores stock products only when in demand, helps reduce waste and minimize the environmental impact of excess inventory.
Shops are moving beyond product offerings and becoming an experience, sport, selfcare and wellness centers.
Architecture
Zero carbon neighbourhood by the Collective for Climate Consortium, Zero carbon hotel room concept by Lina Ghotmeh, Carbon Neutral Tower in Hong Kong by Arup, BaityKool test home in Dubai, Zero carbon urban tech district in Dubai by URB
Pragmatic design
Roof solutions
Form follows sun
Carbon neutral
Legislation and regulations regarding sustainability and energy usage will change the urban landscape. Tokyo will require new homes built from 2025 to have solar panels.
The roof of a building is a vital component in energy performance. Architecture aims to maximize the use of natural resources, minimize waste and optimize energy efficiency. A pragmatic design approach focuses on structures that are sustainable and meet functional needs.
The principle of “form follows sun” is an approach to sustainable architecture where buildings are designed according to their orientation to the sun. Adjustable and flexible roofs that follow the position of the sun during the day and year can maximise natural light and require less heating.
Technology
Solar charging by Schneider, AIR-W portable wind power by Jackery, Solar hydrogen panel Solhyd by Comate, Wood-based batteries by Stora Enso and Northvolt, Silicon-carbon anode material by Group14, Solar-powered AI hardware by Xnors, G22 repairable phone by Nokia and iFixit
Solar
Battery innovation
Repair
Personal grids
As technology continues to advance, solar energy is becoming more affordable and accessible to populations around the world, allowing individuals and businesses to reduce their reliance on fossil fuels.
New battery technologies have the potential to be longer-lasting, more cost-effective, and less harmful to the environment than traditional lithium-ion batteries.
Electronics that are made from recycled materials, that can be repaired and updated for prolonged usage are an important step towards a circular economy.
Personal grids are emerging to increase sustainability and reduce dependence on centralized energy systems.
Mobility
Modular E-bike for life by Roetz, Folding bike by Icoma, Flight-free holidays by By-way, Car interior made from food waste by Callum, Squad Solar City Car, Solar-powered cargo bike concept by Soof Azani and Lir Braverman, UTV concept by Roman Ignatowski
Smaller vehicles
Last mile alternatives
Repair
Transport options
Rules and regulations are changing mobility. France banned many short-haul domestic flights, a bold move made possible by four decades of high-speed rail investment resulting in a 2,800 km national network.
The fact remains that the metals that are needed for the energy transition are environmentally and socially unsound. Using smaller vehicles, so called micro mobility means smaller batteries. This can reduce the amount of energy required to power transportation systems, resulting in a more sustainable future.
By investing in local transportation infrastructure, such as bike lanes and public transport systems, it is possible to reduce the need for individual car ownership and promote sustainable transportation options.