Strategy
Collaboration & personalization
Strategy
Creators and brands will increasingly collaborate; brands will look at creators and their fans for co-creation and feedback on potential offerings and products. The future is about collaboration, carefully deciding who to cooperate with to explore new domains.
Digital companies will increasingly be led by the most active contributing members to the platform. This will eventually lead to fully decentralized autonomous organizations. Everyone becomes a stakeholder of a company by creating and issuing credits in the form of tokens. Once tokens are developed, many kinds of new incentives can be made.
Due to the increase in gaming’s popularity, it is time to rethink how a product works, how it looks and can operate online. Applying game design principles in all that you do can increased engagement and loyalty. Digital acceleration means that many companies invest in their digital presence and e-commerce. Break free from homogeneity and make the website an experimental destination, an online flagship.
Top banner image, Interior studies for the Rinascente by 2050+ Agency
Personalization is a constantly innovating and dynamic part of the digital world. It is vital to learn how to address and establish one-to-one, dynamic and interactive dialogue with the customer.
01 Collaborations
02 Stakeholders
03 Gamification
04 Personalization
Streaming
Popshop Live is a platform that combines social media, e-commerce and entertainment to help retailers build an online community and grow their sales. Consumers have evolved beyond scroll-and-click online product feeds and are hungry for more experimental online shopping and interaction.
Community and virtual connectedness are needed more than ever. Sellers on the platform can use real-time inventory management and statistics, gamified features and engaging show templates. See more here
Gamification collab
Burberry has partnered with live video streaming service Twitch to stream their Spring/Summer 2021 show set in the British outdoors. Using Twitch’s Squad Stream functionality will provide virtual guests with the ability to view the show’s multiple perspectives at once and converse through the chat function, creating a personal and inclusive experience.
Twitch has evolved beyond its roots in online gaming to feature content such as music and art. The collaboration with Twitch is the next step in Burberry’s journey to engage with its community through continually curated content and experiences. See more here
Digital art
Rarible is the first community-owned NFT marketplace where you can create, sell or collect digital items secured with blockchain. Rarible is an exciting project. After the surge of interest in the decentralized finance field, the NFT sector may be the following subset of the crypto industry to make it big.
As NFT artworks become increasingly popular, artists are figuring out how to utilize the medium to carve out a new equity model for digital artists and creators. See more here
Virtual fashion
The Lukso platform combines blockchain technology and a virtual market place for the digital twin of a physical fashion item or a purely digital garment. Through the precise identification and authentication of items, Lukso creates secondary fashion economies that provide safe access to unique and rare pieces.
The Lukso blockchain makes it possible for all parties to trust each other: users can prove that they are the rightful owners of a product through their digital ownership. See more here
“A move from large impersonal stores to smaller local hubs that have more character and can react faster.”
Retail
Virtual commerce will mature and become more fluid. The next step is moving from e-commerce websites to experimenting at home. Imagine being able to touch and feel digital and experience a brand in your own home or space.
Stores will be repurposed or flexibly rented out for broadcasting or pop-up events. The business model might change to retail spaces asking for a percentage of the sales instead of rent.
Shopping malls and offices could be repurposed into games centres with recreational spaces shared with the community.
Micro gyms where you can work out by yourself, decentralised autonomous vehicles that provide broader services within cities.
Micro
Shopable
Drop shipping
Flexible retail
Workshop space offer by Shopfront
Micro fulfilment centre by Fabric
Augmented reality experience
Staff-less gym by Supermonkey, China
“Minimizing the steps and taking the middlemen out, direct to customer, in as little time as possible.”
Dropshipping diagram found at Boxme