Design directions

Virtual explorations

Health & beauty

Augmented Reality can be used to scan colours and project them on to lips or eyes. The colour is identified and found in the range.

Virtual make-up to test products, play dress-up, create new looks for hair on supermodel avatars.

Develop in-game skins and digital add ons for game players that can be bought through a physical product.

LED light therapy masks help to improve the general appearance of your skin.

Face decorations inspired by Instagram filters.

Collaborate with games or gamers to create physical products that give access to in-game extra’s.

Scan colours

In-game beauty

UV masks

Virtual you

Left to right

Virtual Lipscanner App by Chanel

Play, style and shop, Drest app

Skinclusive Summer Line by Venus

Top banner image, Landscape by A Cool Rocket

LED Light Therapy Mask

Art Beauty Project by Kamilla Hanapova

Barrier Serum by Spellbreak Evenprime Skincare

Food

The pandemic has caused a rise in dark or ghost kitchens, hubs without a store where the meals are prepared and distributed.

Famous rap stars or You tubers start virtual restaurants through franchising; the orders are prepared in dark kitchens.

AR storytelling, information or cooking instructions. Gamified cooking or meal ordering where you can add ingredients and order the dish. Information on ingredients and where the food was produced.

Digital foods, rendered to resemble the original but without the calories.

Franchising

Dark kitchens

Entertainment

Gamified cooking

Left to right

Animated David Shrigley characters invade your surroundings in the Sketch app

Planet Pizza VR

Ghost Kitchens, virtual restaurant concept by George Kottas

Digital doughnut in AR by Fresh Hot Delicious

Virtual dining concept MrBeast Burger

Hot box by Wiz

Learn What Your Food Is Made of, Apple ARkit

Women’s clothing

There are no limitations in virtual fashion.It is a purely aesthetic challenge that can lead to expressions that you might not recognize. The more we get used to digital fashion, the more it will move away from fashion as we know it.

Volume is created by adding layers or sculpting patterns with different layers that have unique functions.

Puffer jackets , oversized and voluminous.

3D experiments in patterns, circular zips, pleats that fold out, capes that wrap around and tie on the sides.

Skintight knitted tops, leggings and bodysuits. Tops with sleeves that end in gloves.

Fantasy, go wild dressing your digital identities.

Volume

Fractions

Skins

Virtual fashion

Left to right

POR/NO XD by Xenia Design

Virtual fashion by Sunnei

Outfirt by Sunnei

Garments with an inflation function by Liting Cai

Virtual clothes by Janar Abrayeva

Modular clothing by Issey Miyake

Outfit by Salvatore Ferragamo

Men’s clothing

A contrast in material use, mixing soft volume and hard flat surfaces.

Knitwear for close to the skin effects.

Padding in jackets, cargo gilets and pants. Layered looks, short over long, thin over thick.

Wardrobe collections of wearable looks in technical fabrics. Layering with functions for different uses.

Patterned pants with big irregular graphics. Depth is added to prints through printing techniques, stitching and embroidery.

Movement in tops through pleats, four-way stretch and relief.

Merch collections to main lines. Create drops of affordable fan items.

Contrast

Padding

Wardrobe

Merch

Left to right

Pleated top by Goom Heo

Outfit by Salvatore Ferragamo

The ‘Cybersneaker’ by RTFKT Studios

Suit by Saaba Stapleton

Down jacket by XR Couture

Photo by Stina Randestad

Outfit by Salvatore Ferragamo

Living

Digital furniture that can also exist in the physical world.

The influence of gaming, rendering and animation in furniture design.

Working with layers, stacking elements on top of each other to build shapes.

Dematerialization will lead to emptier rooms where the texture and colour of walls, floors and ceilings become more critical.

Making a game of storage elements, laundry or the flow of a house. Thinking in levels and functions.

Seating becomes soft and rounded with simple, precise shapes that have freedom in function.

Digital furniture

Building worlds

Dematerialize

Soft surfaces

Left to right

Cadillac House by Rafael de Cárdenas, Photo by Plamen Petkov

The Uo Shelf/Divider by Hi Thanks Bye

Talon chair John Sorensen-Jolink

Sheets collage 1 by Studio Kiki X Joost

Pinça clips by Paula Cademartori

Afterlife Bench by Odd Matter

Virtual chair and real chair by Andrés Reisinger

Architecture

Digital real estate can be purchased via Blockchain and then be designed for the ideal world. Worldbuilding concepts for developing games will influence architecture towards more immersive, engaging spaces.

Levels in buildings based on usage and function. Smaller fragmented spaces to optimize space, function and light. Stacking shapes.

The influence of rendering and AR on architecture design and material usage. Digital twin technology used for city planning.

Added AR layers on to buildings. Surfaces and facades become screens.

Virtual elements and shapes come to life.

Levels

AR influence

Digital layers

Fragments

Left to right

Current HOME, vertical housing block by Anna Protasevich

Ya Space! by Pig Design

The Gehry Project in Toronto by Frank Gehry

98 Front Apartments by ODA New York

Skyscraper of Stacked Tennis Courts by Carlo Ratti Associati

AR by Wikitude

Technology

High-performance computing in people’s daily lives and the acceleration of digital transformation and gaming depends on speed, processors providing computer power and performance.

Make the mechanics super simple for anyone to use to create music and video. With today’s tools, all that is needed is a phone for building a community.

Larger screens, better cameras and tools on phones are needed for content creators.

Freedom of movement, away from the screen into immersive surroundings.

Crypto wallets built-in phones for seamless digital transactions and cold storage.

Immersive

Crypto wallets

Speed

Hypersimple

Left to right

Type of thought by Marie Panken

Mate 40 Series by Huawei

Mobile Ryzen 5000 processors by AMD

SelfieType app by Samsung

Etee Finger-tracking VR Controller by TG0

Bump Galaxy by Bianca Carague

AMR-C01, racing simulator by Aston Martin

Mobility

Cars and driving will be affected by e-Sports and gaming. The same technology allows driverless vehicles to process what they see in fast-moving environments such as on highways.

Entertainment in cars will become more important as cars become driverless.

In the following years, we will be reimagining the future of personal transportation. Mobility will be a service that can be used when needed. As cities become denser, mobility will be on raised levels.

Facial and gesture recognition, voice control will make driving more intuitive.

Sensors react to your presence and activate personal settings.