Design directions

Products that aid relaxation and deep sleep such as spiritual baths and saunas. These experiences quiet the mind and have a positive influence on health and beauty.

A sedentary, urban and industrial lifestyle is relatively new compared to how our ancestors lived for more than 99 % of human existence. A better understanding of how human health looked in various pre-industrial environments to bring healthier habits back to today.

Exploring the field of neuroscience is interesting as beauty products can generate emotions that impact the condition of the skin. 

How do products make you feel? Beauty products that are customizable and can be adjusted according to mood and preferences. 

Relaxation

Neurocosmetics

Spiritual

Herbal

Handmade specialist products that go through a process of improvement and change daily with changing ingredients, circumstances and tools.

A balanced diet is based on whole foods, including varied fruits and vegetables and minimally processed foods. There is attention to the anti-inflammatory effect of various foods such as ginger, curcumin, green tea, omega three fatty acids, resveratrol and punicalagin. 

Traditionally, tea was consumed along with meditation due to the aromatic and calming properties of tea. Drinking tea can aid mindfulness, creating a moment in everyday life to clear the mind. 

A multidisciplinary design approach to food can lead to sculptural creations and triggering compositions.

Handmade

Anti-inflammatory

Ceremony

Sculptural creations

Romantic clothing with a theatrical flair breaks with male and female references and codes. Clothes are expressions of classic and timeless feminism and emphasize the strength of women.

Silhouettes are elongated in flowing fabrics. Garments are worn in layers; shirts are worn under dresses, soft blazers and jackets layer on top of each other. Ruffles and structured fabrics give a romantic touch.

Clothes are elegant and sophisticated and allow the wearer to go from day to evening wear.

Strapless is back for a night out but also for the office. Strapless can be endlessly combined.

Wide leg trousers as a sophisticated alternative to an evening gown.

Mixing references

Layers

Strapless

Feminism

Clothing physically expresses human connectedness and clothes should tell a story.

Hand made clothes made from hand-woven fabrics with all their imperfections. Raw hems, dangling seams and blind stitches show the wearer that humans are responsible for making every element of a garment.

The established categories for men’s clothing are being blurred. Garments and outfits move fluidly between formal and casual, tailoring and active, street and fashion, executive and worker, male and female. Knitwear is used for jackets, and sweaters become formal wear.

Boxy and fluid oversized outfits in soft colour shades. Comfortable silhouettes made from soft materials. 

Softness

Human connectedness

Fluidity

Comfort

Rethinking people’s daily lives and needs can lead to a new building culture and a conscious reorganization of the social domain. New forms of housing that promote social bonding and help bring people together. 

Design for the senses, visual, auditory or olfactory these factors are essential when designing interiors where users feel at home.

The use of different materials such as light and dark marble, different transparencies and wood types can make an interior feel warm and interesting. 

An interior is a collection of expressions. Reflect a passion for art in all its forms, a combination of objects, furniture and works of art tells the story of its inhabitants.

Social bonding

Sensory design

Material research

Expressive

Environments have a direct effect on people’s behaviour and emotions. The neural responses of the user to their environment can be studied to positively change the mood and behaviour of users in any space through colour, energy flow, light and atmosphere.

Places of reflection and contemplation through experiencing light, colour and reflection effects. Places to relax that contribute to people’s well-being.

Structures that are meant to be a connection, like bridges, can be designed as art forms.

Human preference for round shapes is evolutionary and pre determined. A round shape symbolizes softness, perceived security and represents something eternal for us. Architecture with round shapes evokes positive feelings.

Neuroaesthetics

Reflection

Connection

Round

The combination of spirituality with modern technology may seem contradictory, but the two areas of spirituality and technology are more deeply connected than we think. 

When things are too perfect, we naturally seek change and exploration.

Technology becomes less intrusive. Gesture-controlled devices create a healthier distance from our devices.

Technology can help increase the brain’s concentration by measuring brain waves and playing music that increases focus. It is possible to measure the improvement of focus. Technology can ensure that the user is shielded from outside noises.

Femtech wearables, specializing in products for women that fit the female body.

Sensing

Non intrusive

AI driven

Human

Maximizing space in transport, the car becomes an extra living space on wheels to relax and spend time with family. 

Relaxed and informal areas in public transport offers privacy to travellers.

Can a space adapt to your stress levels? Multidisciplinary teams including neuroscience, software, technology and mobility experts can work on how to tackle stress during travel with sensors that focus on stress reduction. 

Electric reincarnations of classical cars connect historic features to the future.

Car interiors can influence the senses with images, colours, sounds, and smell creating a soothing atmosphere.

Walking trails to reflect on life.

Comfort

Home

Mood

Senses

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