Strategy
A future vision
Strategy
To create a sustainable society for future generations, we need to transcend our natural short-sightedness. Companies need to take a broader perspective when they envision the future and their place in it by being proactive and finding solutions for the challenges we face.
Create a system that looks at the consequences of business strategy for future generations. Review your decision making from the context of future generations and make a step-by-step plan to achieve future happiness for those in the world of 2060.
Integrative thinking is needed to engage with the complexities inherent in real-world problem-solving. A narrow perspective is unhelpful, but you can learn even when it might conflict with your own beliefs by responding with openness to others’ ideas.
There is a need to create a shared common language for the future and head in a constructive direction and avoid misunderstanding. Create the start of this new language; new possibilities can evolve from hybrids.
Top banner image, Cycling Through Trees by BuroLandschap and De Gregorio & Partners
The Covid-19 pandemic has transformed our understanding of possible collective responses to a global challenge; we need a similar decisiveness toward the climate crisis.
01 Long term perspective
02 Integrative thinking
03 A shared language
04 Be decisive
Loop
Spinnova, Bergans and Halley Stevensons have created a fully circular hiking garment without harmful chemicals. The anorak is 100% recyclable and can be reproduced several times. These three companies work to give the textile industry a push towards a more circular future.
The Collection of Tomorrow is not just about materials and technology; it is also about exploring new business models that can reduce our resources consumption. When you buy a piece from The Collection of Tomorrow, you will also become a co-owner in the world’s total amount of Spinnova material. The idea is that you can recycle your entire product into a new one once it is worn out or no longer serves its purpose. 100% of the material remains in the loop and reappears as a new product. Read more here
Scale of solutions
The Green Box Compostable Amenity Kit by Onmateria helps hotels transition to a circular economy and avoid the waste generated by throwaway kits within hotel chains. We use these items once, but they last forever on our planet. The scale of simple solutions that are used worldwide creates a global impact. Some products should be durable, but others should last only as long as they are needed.
The discarded items and the rest of the organic waste from the hotel restaurant will be composted in an industrial facility. After ten weeks of the mechanization process, soil and bio-gas are left, generating power with enough energy to power a standard LED light bulb for over 27 hours. The remaining organic matter could be used as a fertilizer. Read more here
Micro
Maidla nature villa, designed by architecture office b210 is a micro-hotel on the edge of a marsh in Estonia. Elevated atop seven-meter pillars, the compact timber hotel covers an area of only 28 square meters.
The project seeks to introduce a space that would immerse visitors in Estonia’s untouched nature and demonstrate that great contemporary architecture and design can be achieved on a minuscule scale. Maidla nature villa is a space that intends to remind people of their connection to nature, the fragility and value of this link that is already disappearing in many places. See more here
Environmental currency
Food production is responsible for about a quarter of the world’s greenhouse gas emissions. Still, despite consumers’ growing awareness and the desire to make better choices, it can be challenging to know which foods are best for the environment.
Swedish food brand Felix created The Climate Store, a shop where the prices of products are evaluated according to their impact on the climate: the more carbon dioxide emissions, the higher the price. The Climate Store project is part of Felix’s commitment to explaining the connection between the products we eat and their impact on the climate. Read more here
The pandemic has made people think more about their purchases.
Retail
To build the world of tomorrow, we need a new set of tools not bought in the high street. Speciality shops become a destination and create the best products with a lifetime guarantee.
Invite nature into the store, show the beauty of natural materials.
Let the store be a place to inform others about your products’ ecosystem, from raw materials to how they can be recycled.
Demonstrate your contribution to the world by telling your story in an inspirational way to help forge a connection. Explain the source of the materials, from who made the products to information about its afterlife.
Mix new products with second hand. One-offs; scarcity is a bonus, not a problem.
Combine retail with sports events, such as trail running or cooking events where it is possible to buy the best items. Learn from others to buy what you need.
Show the true cost of your products, the impact of production on the environment.
Surrounded by nature
Long-lasting
Connection to source
Well-being
Spun Chair by Thomas Heatherwick
Prada Escape by Prada and Selfridges
