Design directions

Rethink packaging for refill solutions. L’Oréal will launch a carbon capture plastic bottle by 2024.

Exposure to cold water stimulates the production of noradrenaline and beta-endorphins in our body; all of these chemical reactions could have an antidepressant effect on us.

Ingredient innovation using the power of biotechnology to create skincare that is gentle on the planet.

Mud baths have been around since ancient times and help to reduce stress levels and improve skin.

Organic beauty with zero additives. 

Nature’s power

Holistic health

Immunity

Wilder you

There are a wide variety of foods you can forage. Foraging is a way to appreciate seasonal change, connect with nature and find wild local ingredients.

Food created through fermentation, combining renewable electricity, air and water laced with bacteria to make proteins.

 Efficient hydroponic vegetable farms. Grow greens in a small space close to the market.

Technology can help create meals with less waste such as an app that can make combinations of the items you have in your fridge.

Outdoor cooking on a wood fire is a mesmerizing process and a communal ritual.

Wild produce

Efficiency

Cooking outdoors

Foodtech

Functional garments that can be worn in different ways. Layers that you can combine or zip. Sleeping bag coats and heavy blanket materials. 

Chunky knitted cardigans. Wool fabrics, wool is a natural high-tech material.

Functional textiles, protective against wind and rain. Lightweight layers.

Fleece and soft pile fabrics to keep warm. The blending of comfortable homeware and functional outerwear.

A softer version of outdoor gear, simple and feminine.

Regenerative cotton farming captures carbon from the atmosphere, healthy soil and fairness for farmers.

Durability, clothes as an investment. 

Circularity

Functional

Protective

Isolating

Renting tech wear, durable quality that lasts for years and can have multiple users.

Soft layers in lightweight technical fabrics. High function details and closures.

Biodegradable textiles that you can recycle.

Padded checks for fabrics for jackets and vests. 

Comfort, freedom of movement for outdoor sporting activities multi-functioning for urban and natural environments. Outdoor and streetwear brands are blending and collaborating with luxury brands. 

Authenticity, building strong values and community are the soul of a brand.  

Techwear

Layered

Rent

Biodegradable

Large numbers of plants, layered, hanging, stacked and grouped.

Solar energy to power lamps at night. Light is essential for plants and our biorhythms. Sunlight plays a critical role in various bodily functions, often related to the production of vitamin D. 

Connecting the outside to the inside and reestablishing our bond with the natural environment. The lure of the hearth, a central place in the home, glowing and warm.

Treating the house as an ecosystem, a living system, part of a collective whole. Energy is collected and reused.

Building a home to create a legacy and thinking long-term about the spaces and the materials used.

Plants

Inside/outside

Warmth

Sunlight

The idea of the 15-minute city, where daily necessities, work, shops, education, healthcare, culture and green space are accessible within a quarter of an hour. 

Low carbon architecture. Radically decarbonise existing homes and older buildings to make them low carbon, low-energy and resilient to a changing climate.

The use of wood. Like wool, wood is a natural high-tech material. Wooden parts of buildings that are no longer used can be easily recycled, keeping the carbon locked away as the wood enjoys a new lease of life.

Facades that harvest rain water. Green roofs, designed for rain and water drainage. 

Control

Rewilding

Gather

Impact

Nature is as complex as Artificial (General) Intelligence. By merging future technologies with the patterns of organisation found in nature, a smarter, friendlier, more socially and environmentally responsible future lies ahead.

Big ideas such like extracting carbon dioxide (CO2) from the air, using giant fans and recycling the gas to make clean, carbon-neutral synthetic diesel and petrol.

Using sensors to monitor air quality and humidity indoors. Identifying the pollutants that can compromise user health and comfort. Intelligent wood can take on the function of a sensor and regulate the climate in living areas. Wood is used in tech products and surfaces such as dashboards. 

Complexity

Intelligent wood

Air quality

Extracting CO2

Switching to electric vehicles and alternative fuels is the most effective way to move toward zero emissions within the transportation sector. Thinking beyond the individual user, considering the positive impact that future mobility solutions could have on communities.

Outdoor gear, electric camper vans, to spend low impact time in nature. 

Using city space for green spaces. Creating paths to encourage people to walk or run. 

Electric vehicles are close to the tipping point of rapid mass adoption thanks to batteries’ plummeting cost. 

Public transport will have more socially distanced seating areas.

Zero-emission

Camping

Greening

Paths

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