Colour
The Imagination Revolution
Techno-chromatic
In the midst of this technological surge, the six colours identified for the Imagination Revolution range from the lilac Nebula to the dark Abyss and from Quantum pink to the deep purple Horizon, offering a symbolic bridge between the rapid pace of innovation and the need to prioritize sustainability and societal well-being.
The colours, vibrant and evocative, serve as reminders of the creative energy required to steer technology toward a future that benefits both humanity and the planet. They represent not just hues on a palette, but visions of possibility and pathways to a more harmonious existence.
In the context of the Imagination Revolution, purple represents the fusion of innovation and vision, emphasizing the importance of harnessing technological advancements to imagine and create a better future. The pink hues symbolize the human element within technological progress, empathy, compassion, and connection.
Image in header, Floating World Genesis by A.A. Murakami
A harmonious future vision where technology, sustainability, and societal well-being are balanced.
The Imagination Revolution
Nebula
OvN-54037
Pantone 17-3817 TCX
RGB 137 129 160
Nebula is a hazy lilac that transforms the atmosphere of materials with its glow. It adds lightness to materials and a sense of mystery and the unknown.
Left to right, Taipei Performing Arts Center by OMA, Glass House by Sigurd Larsen, Tianfu Museum of Chinese Medicine by Muda Architects
Spectral
OvN-56029
Pantone 19-3842 TCX
RGB 68 63 111
The Spectral hue is a full, purple tone. It has a lot of pigment, which makes it almost luminous. Used on materials it adds a dimension, adding depth and richness.
Left to right, Textile by RDD, Video Sculpture by Universal Everything
Abyss
OvN-56030
Pantone 19-3815 TCX
RGB 42 41 62
Abyss is a deep, dark blue with an enigmatic allure, captivating with its mysterious depths. It evokes a sense of introspection and contemplation beneath a night sky. On materials it serves as a basic, a grounding tone that adds depth to the palette.
Left to right, Spaces (Undefined) by Juliet d’Souza, Ecodia plant-based textile by Toray, Tianfu Museum of Chinese Medicine by Muda Architects
Horizon
OvN-56031
Pantone 19-3316 TCX
RGB 71 52 66
The burgundy tone Horizon symbolizes a cosmic horizon or particle horizon. This horizon represents the maximum distance from which light has had time to reach us since the beginning of the universe. Beyond this horizon, there could be regions of space that are currently unreachable to us due to the expansion of the universe. It also represents the limit of our knowledge. The colour adds a vastness to materials, an abstract quality of spaciousness.
Left to right, Interactive knits by Byborre, Figure 01 humanoid by Figure.ai
Solar Flare
OvN-16025
Pantone 18-1426 TCX
RGB 132 75 77
Solar Flare is a mid-tone that binds the colours of the palette together. A solar flare is a sudden and intense release of energy from the Sun's surface. Solar flares can produce stunning auroras when charged particles interact with the Earth's atmosphere near the poles. Used on materials, this colour adds energy and a red aura especially when used on a shiny surface.
Left to right, Wow cuff for Loewe by Lynda Benglis, Outfit by Staffonly, 3D shape by Laura Maria Gonzalez
Quantum
OvN-16024
Pantone 17-1635 TCX
RGB 220 91 98
The Quantum pink hue represents the concept of the fusion of technology and the human element within technological progress. It adds energy to any surface, giving it an almost luminous appearance.
Left to right, Sap by Okay Kaya, Light Horizon by Sabine Marcelis
