Mindset

The removal of layers of abstraction between machines and people continues. Computers have grown increasingly sophisticated, the next step is for machines to extend and adapt themselves to how humans naturally feel and communicate.

Devices can transform our emotions, teach us new habits and change patterns of behaviour, and communication. Having access to humans, their intricate feelings and how they live their lives is unique to this period in time. 

Digital assistants are everywhere; we are getting used to talking to them. Now that we have become more comfortable talking intimately with our devices, what happens to our human relationships? Most devices are programmed in a way that they give responses that make us feel better. Human relationships will change when it becomes possible to design the ideal relationship.

Because the digital is so widely present and fluid, it makes sense to want to achieve some clarity through our screens. There is a large amount of clutter and stress online. One way to cleanse ourselves is by sharing more selectively.

Internet fame is a relatively new invention with an interesting contradiction in ego-validation and ego-death. On the one hand, people share for interaction and for gaining validation however the flow of criticism can also dissolve the ego. 

Audiences pass our virtual feeds, our culture, personality and identity, everything has become entertainment. Many of our actions on the web are an invitation for interaction with our audience. 

Could we collectively, even consciously start designing our personalities to appease not just fellow humans but also algorithms.

Emotions 

Virtual cleanse 

Digital intimacy

Audiences

Avatars and digital twins are digital representations of people in the virtual world and have become more than just gameplay. Coupled with AI, they become wired for making complex decisions. 

Philosophy is growing in importance in order to reflect on the relevance of possible technology actions and the bias of ethics. It is essential that AI is programmed, deployed and maintained responsibly. 

Man-machine interactions will increase, such as man and machine collaboration teams, machines that write articles, machines that make decisions for you.

Storytelling is a way to make sense of the present and is becoming an interactive dialogue. The stories that can be told are limitless. Tools are explored and worlds are created to become the poetry of technologies and to create stories with magical dimensions. 

Work is no longer defined by strict categories but spans many genres, experiments, games even mistakes and accidents leave room for elements of randomness. Work can resemble playing a game. Gaming skills such as teamwork, social talent, competitiveness and problem-solving can lead to a career.

Gamification can be used to improve productivity, to aid motivation and improve engagement. People will finally be rewarded for rating movies, watching videos, spending time on websites, giving feedback and many other activities currently now performed for free.

Philosophy

Men and machine

Randomness

Gamification

Sport viewing experiences have become part of an active lifestyle. People increasingly follow live streaming battles with information in real time, they watch-anywhere on-demand content, across all devices. 5G will open up opportunities of hyper connectivity we can hardly even imagine. 

Fans can now experience a game that they cannot attend physically via holograms, AR or VR. Full-size virtual glasses or a headset are not required to enjoy these sporting events. 

AR offers unique opportunities for players to gain insight into training and performance. Adapted training environments can be created for athletes where they can compete with virtual opponents. Athletes receive real-time feedback on how they can improve their performance. AR and VR teams become just as important as the real players. E-sports teams are the new sports teams.

Everything that can be quantified can be predicted with precision using data analysis and artificial intelligence. Everyone can have their own personal coach, data is combined on body metrics, daily rhythm, food intake, motivation and can calculate and advise the best practise for success.

Time is spent with machines that resemble people or animals to keep us company and to communicate with. These machines can evoke feelings of attachment.

Experiences that give an adrenaline rush, such as base jumping, bridge or building jumping to experience the feeling of floating in real time.

Large quantities of time are lost surfing on the Internet. A digital cleanse helps to detox technology habits to regain a sense of being present. 

Real time

Holography

Virtual players

Risks

Every digital world has a method for players to buy, sell and trade items within a game. People are willing to pay money for digital goods when it is on their own terms and through small payments. 

The players want to see the instant value of their spending. Micro payments are issued for in-game personalisation, skins, weapons and dances, to elevate your levels, to buy extra lives and for player packages and player encouragement.

There is a desire to move away from always having to be better, stronger and faster and of being tired of the images, pace and demand of the web. Instead an investment in slowing down, sleep experiences and experiences where time passes impossibly slowly. Total silence experiences, from noise cancelling headphones to silent retreats. Being in an anechoic room can feel surreal, an experience to be in a world without sound, not one single echo.

Virtual travel experience and virtual tours allow users to experience places in the world without physical travel. Virtual reality to explore a destination feels as though you are being transported to another world. A platform to take people to historical locations and to places that are not accessible to the general public.

Money is spent on content generation tools, software, music, cameras, sound and connectivity.

Gaming

Virtual travel

Access

Tools

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